The Trajva Collection

Our new identity is inspired by 'Trajva', the indelible tattoos worn by Gujarat's Mer and Rabari women. These tattoos were not just ornamental, they were sacred. Etched into skin as symbol of belonging and resilience. Not removable. Not forgettable.

Inspired by the hand poked tattoos, our new collection is an ode to the unique art, craft and culture of the Rabari community, that has inspired the brand all along.